Career Center

NATURE OF WORK:

Executes responsible, professional, and supervisory work at DistiNCtly Fayetteville by marketing and promoting Fayetteville and Cumberland County as a destination for meetings, conventions, and sporting events. Performs sales and promotional efforts designed to generate and develop revenue and economic impact for Fayetteville/Cumberland County. Good judgment and initiative are required in developing and implementing sales activities, performing sales presentations, preparing proposals, and acting as a liaison between clients and partners. Work is performed with a high degree of independence and under the general supervision of the President/CEO. Performance is evaluated through a review of accomplishments and the attainment of objectives.

EXAMPLES OF DUTIES:

• Mediate service acquisition for multi-property functions between clients, hotels, and hospitality suppliers. 
• Prepare bid proposals and sales presentations, and coordinate sales missions for numerous market segments to target cities.
• Prepare and host familiarization tours and site inspections for meeting planners and selected, targeted clients.
• Maintain a liaison role with area accommodations and meeting venues to facilitate good working relationships.
• Track leads through the entire process (Pending, Definite, Lost, Cancelled, and Closed).
• Ensures Sales team staff is appropriately trained and guided on the industry software platforms and standards.
• Maintain all accommodation information in the Simpleview database to ensure it is always up to date.
• Prepare a performance report for the President/CEO to include all areas of Sales as determined by the President/CEO.
• Provide input for the development of the Convention Sales section of the annual Strategic Plan and update results quarterly.
• Implement Convention Sales responsibilities per the Strategic Plan.
• Conduct extensive account research to generate computer-scheduled appointments for designated tradeshows and coordinate Fayetteville & Cumberland County’s area participation at tradeshows.
• Attend meetings, conventions, and industry-related functions to promote and book the Fayetteville area as a destination for conventions and meetings.
• Collaborate with other Team Members as needed on sales promotional campaigns and marketing.
• Address all complaints and suggestions from clients quickly and professionally ensuring excellent customer relations and refer any unresolved situations to the President/CEO.
• Direct and evaluate Sales Department Team Members, address all Team Member concerns, direct work assignments, counsel, discipline, and complete Team Member performance evaluations.
• Perform other duties as required or assigned by the President/CEO.

KNOWLEDGE, SKILLS, AND ABILITIES:

• Thorough knowledge of the practices and techniques of marketing and sales promotion to include a working knowledge of contract and bid procedures, financial, and other requirements. 
• Work and maintain proficient knowledge of the tourism industry and develop a thorough knowledge of Cumberland County’s accommodations, attractions, meeting facilities, restaurants, and related businesses. 
• Ability to represent DistiNCtly Fayetteville positively and professionally.
• Prepare professional presentations.
• Communicate clearly and concisely both orally and in written communications. 
• Implement marketing and promotion strategies designed to increase meetings and convention bookings in the greater Fayetteville and Cumberland County areas. 
• Establish, prepare, and maintain accurate sales statements and reports.  
• Plan, organize, prioritize, and complete work by following a time-management methodology.
• Operate within and provide a work environment that promotes clear and open communication. 
• Analyze problems and recommend practical solutions. 
• Establish and maintain professional working relationships with other Team Members, governmental agencies, business officials, and travel industry partners. 
• Maintain a proficient knowledge of computer programs to include Microsoft Office Suite, Simpleview CRM, and other computer programs required by the position.
• Maintain general knowledge of social media platforms including, but not limited to, Facebook, LinkedIn, Instagram, Twitter, YouTube, etc.

MINIMUM EDUCATION AND EXPERIENCE REQUIREMENTS:

• Bachelor's Degree from an accredited college or university.
• Prior Convention & Visitors Bureau experience (5+ years of Convention & Meeting Sales experience) or Director level, in a similar capacity and background in the hospitality industry and/or marketing, is preferred.
• Prior sales experience is required.
• Experience with the necessary skills, knowledge, and abilities, as noted above.