POSITION OVERVIEW - See Full PDF 

Visit Stockton is seeking an ambitious, creative, team-oriented marketing professional experienced in leading teams and developing strategies focused on achieving data-driven results. We love to be creative, take risks, be bold, and have fun. If you are passionate about marketing, travel and tourism, Visit Stockton is the home for you.

The Director of Marketing and Communications is part of the Leadership Team and is responsible for all manners of marketing and communications to promote Stockton as a destination for meetings, groups, sports, and leisure travel. The successful candidate will also oversee media relations and social media activities; develop promotional and marketing communications materials; and assist Visit Stockton’s development and services staff in exceeding their goals from a marketing standpoint. This Director manages the Graphic Designer/Brand Manager and Video Production Manager. 

This job description is an overview of the responsibilities that will need to be performed by the Director of Marketing and Communications. In no way does it state or imply that these will be the only duties the employee will be asked to perform.

Responsibilities include:

• Manages Visit Stockton’s marketing, communications, and public relations plans and programs.
• Oversees the management of, and provides updates to, the brand website, digital applications, social media, and blog content.
• Manages paid promotions and social ad campaigns for Visit Stockton to include campaigns, special promotions, and contests.
• Manages and analyzes ongoing Search Engine Marketing program, ensuring efficient spend and ROI.
• Manages the editorial content, photography, and layout for Visit Stockton’s digital and print marketing materials, including the Visit Stockton website and visitors guide.
• Oversees editorial coverage for Stockton hotel properties, local attractions, and Visit Stockton through development of news releases, pitching travel related news, and special event story ideas to the media.
• Oversees all media buying on behalf of Visit Stockton.
• Proactively manages the work of external vendors as necessary to maximize the organization’s marketing impact.
• Creates systems and methods to grow engagement and traffic/followers to the Visit Stockton social media platforms.
• Serves as primary public information contact for media inquiries in CEO’s absence.
• Oversees all creative assets for social media and works with social media agency.
• Assists in media visits including coordination of lodging, attraction visits, dining, and transportation.
• Assists in the development of marketing and communications goals, objectives, and budgets for Visit Stockton budget and marketing plan.
• Oversees marketing for in-house events – including Stockton Restaurant Week, Stockton Beer Week, Stockton Brew Fest, Stockton Arts Week, Feast at the Fox, and the annual Tourism Awards event.
• Oversees preparation of website, marketing, and social media statistical reports.
• Researches best practices, new opportunities, and trends on a regular basis and shares information with internal staff and marketing partners.
• Travels to attend trade shows, meetings, conferences, and training.
• Participates in various industry organizations and activities to maintain positive relationships and awareness of the city of Stockton and Visit Stockton.
• Assists with special projects as assigned by the CEO.
• Works with CEO and Director of Sports and Tourism on enhancing hosted events and visitor experience.
• Evaluates and counsels subordinates regarding discipline and other problems. Completes performance evaluations on subordinate employees.
• Maintains a well-informed working knowledge of the attractions and services available in the area to visitors.
• Assists with general office duties and marketing fulfillment as needed.
• Performs other tasks as assigned