The Intern will gain knowledge of International Travel Trade, its function and how this contributes to the visitation goal of 100 million visitors by 2021. Being an integral part of the Global Trade Development team will assist in; educating the International Travel Trade on the value proposition of Brand USA, providing the necessary tools to effectively promote the USA as a vacation destination; assist with the Standard Operating Procedure (SOP) for selecting the International Brand USA offices. The intern will gain a/an:
Comprehensive understanding of the Global Trade Development Team and our role within Brand USA. These include, but are not limited to: creating a strategic plan, managing the international representation teams, creating new product offerings, creating co-op marketing programs, managing the USA Discovery Program, participating in the management of trade shows and sales missions, maintaining relationships with the Visit USA Committees and the U.S. Commercial Service around the world.
Understanding the travel distribution channel.
Responsibilities will include:
Saleforce management – Assisting with data entry of new contacts into the CRM system.
Assisting in the day to day management of the country offices.
Assisting in further development of the travel professional’s tool kit and the travel professional’s website.
Knowledge, Skills, Abilities:
Desire to learn about the travel industry.
Interest in different cultures and countries
Strong written and verbal communications skills, as well as familiarity with internet technologies and Microsoft Office
Exceptional organizational skills
Team player with the ability to exercise good judgment in a rapidly changing and sometimes stressful environment
Proactive thinker with the ability to anticipate project needs
Ability to manage simultaneous tasks and projects
Fluent in more than one language is desired but not required.
Must be currently enrolled in an undergraduate or graduate degree program focused in marketing, communication, international relations or related discipline.
Fast paced, professional office environment with moderate noise levels
Must be able to use a computer at a work station for long periods of time and to accommodate potentially frequent interruptions
Brand USA’s business hours are Monday through Friday, from 8:30 a.m. to 5:30 p.m. This is a paid internship which will be for 20-25 hours per week.
The mission of Brand USA is to encourage increased international visitation to the United States and to grow America’s share of the global travel market. In doing so, we aim to bring millions of new international visitors who spend billions of dollars to the United States, creating tens of thousands of new American jobs. - See more at: http://www.thebrandusa.com/About-Brand-USA/Mission#sthash.Iiolj8Lp.dpuf