JOB OBJECTIVE: To promote Little Rock as the ideal business and pleasure destination to the state, regional, national and international marketplace, targeting the multicultural and religious segments and positively impact the Little Rock economy through meetings, conventions and tourism visitors for the Little Rock Convention and Visitors Bureau (LRCVB).
ESSENTIAL JOB FUNCTIONS:
Directs and manages an assigned individual sales territory and/or market segment to achieve clearly defined performance goals and objectives.
Responsible for identifying potential business within an individual sales territory and/or market segment to generate detailed, accurate and qualified leads and follow-up as necessary to ensure customer needs are met, confirm business and achieve definite room night performance measurement expectations.
Serves as primary LRCVB representative by attending and participating in industry related meetings, conventions, conferences, tradeshows and promotional events; conducts sales presentations to generate leads and definite room night business to the destination.
Submits accurate and timely reports as directed by the Vice President of Sales and Services including expense, pre/post trip, production, action plans, sales call plans and detailed account information.
Prepares customized bid proposals and conducts bid presentations, develop and implement strategic sales activities, marketing initiatives and industry events; coordinates customer events, presentations, FAM trips and site inspections to/from assigned territory and/or market segment.
Presents accurate information to potential customers regarding all LRCVB managed facilities including booking policies, meeting facilities rental, and capacities, features and conducts tours of facilities.
Maintains an accurate working knowledge of all hotels, attractions and services, both public and private, available in the area; develops and maintains a close working relationship with personnel from such facilities.
Serves as primary liaison between the LRCVB and assigned customer accounts to build State, Regional and National visibility and awareness within the industry.
Provides lead working supervision to assigned personnel.
Researches and compiles information on assigned territory and/or market segment and contributes to the development of account strategies and the LRCVB strategic sales and marketing plan.
Manages and researches all territory and/or market segment accounts for the development and implementation of an effective prospecting process to qualify existing and identify new accounts.
Strategically plans and conducts site inspections to address the specific needs of each customer while highlighting area hotels, facilities, attractions and community.
Diligently researches availability and uses all available resources to present compatible facilities and competitive rates; maintains consistent and timely response to all inquiries and probes to identify alternative and offer acceptable alternatives.
Participates in and serves as the primary representative of the city and LRCVB at industry conferences, trade shows and exhibits to promote the area as a convention destination.
Administers database sales software per LRCVB standards; produces and submits all market booking reports for statistics and convention calendar.
Participates in meetings, events, and activities, both internally and externally, as assigned.
Serves as a primary Ambassador for the city including welcoming visitors, consistently checking on events to ensure all needs are met and further develop professional relationships and repeat business.
Consistently communicate with all LRCVB Departments to ensure organizational awareness of events occurring in Little Rock; maintains event information in LRCVB account management system.
Compiles data of sales and marketing production results and activities; prepares narrative and statistical correspondence, reports, and presentations.
Interacts with LRCVB staff, industry partners, clients and the general public in a courteous, cooperative, and professional manner.
Operates a personal computer system with Internet, spreadsheet and word processing software and maintains computer files, records of correspondence, traces, projects, and other related materials and information.
Operates an automobile in the performance of essential job functions.
SECONDARY DUTIES AND RESPONSIBILITIES:
Assists in the development and management of the Sales budget for State, Regional and National sales and marketing activities in conjunction with Vice President of Sales and Services, and communicates needs effectively with all LRCVB departments.
Manages special projects as assigned by the Vice President of Sales and Services and/or the President/Chief Executive Officer.
Performs other related duties as required.
REQUIRED KNOWLEDGE, SKILLS, AND ABILITIES:
Knowledge of a cross-section of business disciplines, including sales, marketing, hospitality industry operations, financial and accounting systems, e-commerce and business communications.
Knowledge of standard office practices and procedures.
Knowledge of computer fundamentals and business software, including database, internet, spreadsheet and word processing software.
Knowledge of computer filing, tracing and record-keeping systems.
Knowledge of market research methods and techniques.
Knowledge of hospitality/tourism industry.
Skill in the operation of a computer, utilizing database, spreadsheet and word processing software.
Skill in account management, direct sales and sales presentations.
Skill in the operation of an automatic transmission automobile.
Ability to perform mathematical calculations.
Ability to design and analyze communication platforms, marketing products, and events.
Ability to conduct market research and analyze and interpret research findings.
Ability to compile data and prepare narrative and statistical correspondence, reports, and presentations.
Ability to prepare bid proposals and conduct bid presentations.
Ability to provide lead working supervision to assigned personnel.
Ability to maintain computer files and trace and record-keeping systems.
Ability to communicate effectively, both written and orally, with individuals and groups.
These knowledge, skills, and abilities are usually, although not always, acquired through the completion of a Bachelor’s degree in Business Administration, Marketing, Communications, Advertising, or a related area, and a minimum of four (4) years of demonstrated sales experience preferably in the hospitality/tourism industry or a related area. Equivalent combinations of education and experience will be considered.
Must possess a valid Arkansas Class D (Non-Commercial Vehicle) Driver’s License before employment and maintain licensure for the duration of employment in this position. Must show proof of valid automobile insurance before being approved to drive any LRCVB vehicle.
Must have access to a properly licensed and insured, reliable automobile for reimbursable assigned business travel.
Must obtain a personal credit card for fully reimbursable business expenses.
Must be available to work evenings, holidays, and weekends as required.
This position may require one or more of the following pre-employment screenings: drug and alcohol screening, or background investigation.
The Little Rock Convention & Visitors Bureau is a publicly funded organization. It serves as the primary source for Little Rock meeting and tourism information. They are responsible for the day-to-day operations of the full-service convention bureau, the Statehouse Convention Center, the Robinson Center, the Robinson Center Music Hall, 4 full-service visitor information centers, 2 parking decks, 1... parking garage, 2 surface lots, River Market Indoor Food court and event space, Riverfest Amphitheater, and a Retail Shop. The funding comes from a hotel and restaurant tax and the State of Arkansas. The CVB is governed by a 7-member commission, and they serve a four-year term.