Summary: The Director, Tourism - China reports to the Senior Director, Tourism (based in Los Angeles) and is responsible for developing and executing a travel trade plan focused on programming in LA. The position is based in Los Angeles and knowledge of the destination is required. The ideal candidate will possess a thorough understanding of the China inbound market to LA, LA-based tourism providers (i.e. receptive operators), and LA-based stakeholder needs. In addition, he/she will have DMO and/or tourism industry marketing experience.
ESSENTIAL JOB FUNCTIONS are listed in order of importance:
Help to plan, develop and implement the annual tourism plan in accordance with the organization’s overarching strategic business objectives. 5%
Oversee LATCB’s “China Ready” programming for members. 10%
Formalize strategy and plan for LA-based China market travel trade. 20%
Leverage LA-based China industry association opportunities. 10%
Evaluate and coordinate official visits from Chinese delegations and travel trade FAMs. 15%
Represent LATCB at China tourism industry events.20%
Support China market program of work. 15%
Perform other duties as assigned. 5%
OTHER JOB RESPONSIBILITIES:
Coordinate efforts with China team and collaborate with LA Tourism internal departments to ensure integration of tourism activities.
Work in partnership with the China team to develop travel trade content for web, newsletters, collateral and presentations.
Support Los Angeles World Airports contract to ensure deliverables are achieved
Work in partnership with airlines serving LAX, especially those with new and/or expanded routes.
Assist with general LAWA marketing and successfully communicate key messages to travel trade.
EDUCATION & EXPERIENCE REQUIRED:
Bachelor’s Degree Required. Prior experience in 8-10 years in the China tourism industry directly related to destination and/or tourism sales and marketing, with at least 5 years of experience in a leadership role with proven track record.
KNOWLEDGE, SKILLS, ABILITIES REQUIRED:
Excellent Mandarin and English written and verbal communication along with outstanding public speaking skills.
Demonstrated ability to develop and manage budgets.
Superior independent work capability as well as ability to manage team.
Excellent decision-making, problem solving, time management and organizational skills.
Must be proficient in MS Office (Word, Excel, PowerPoint) required.
Excellent verbal, written, and interpersonal communication skills.
Dependable, great attitude, highly motivated and a team player.
Possess strong organizational skills and attention to detail.
The mission of the Los Angeles Tourism & Convention Board (LATCB) is to advance the prosperity of L.A.'s visitor economy and the livelihoods that depend on it. As the official Destination Marketing Organization for the City of Los Angeles, LATCB is responsible for sales and marketing efforts focused on the meetings & convention industry, domestic and international leisure travelers, and worldwide ...travel trade and consumer media. LATCB works proudly on behalf of more than 1,100 Member businesses from the area’s hospitality and tourism community to promote Los Angeles as one of the world’s preferred travel destinations. As the foundation for creating an experience that is uniquely L.A., LATCB partners with its Members to actively promote and grow their business among visitors to the City of Angels