Business Development/Member Services, Group Sales, Group Services
4 Year Degree
The mission of the San Francisco Travel Association is to enhance the local economy by marketing San Francisco and the Bay Area as the premier destination for conventions, meetings events and leisure travel. We are the economic engine for the city, and travel is our fuel – it is solely our unique point of view as the city’s travel expert that allows us to see the entire destination rather than industry-by-industry.
This individual will serve as member of the executive team to oversee all convention sales and services activities of the San Francisco Travel Association. This will include responsibility for all Convention Division activities to include the long-range marketing of the City and County of San Francisco’s major convention facilities. Work closely with the President and all EVP’s and Strategic Advisors. Direct reports include the Sr. Vice President, Convention Sales; Sr. Director, Market Strategy & Research; Executive Associate; Vice President, National Sales.
Responsible for all Division budgetary matters to include planning and implementation of programs. Works with Meeting & Convention Council and Core Hotel Group for greater transparency and accountability to the conference and convention hotels. Interfaces with the Board of Directors and Association’s Executive Committee, the leadership of the Moscone Center, key community stakeholders and works closely with the elected Committee Chairman in all matters related to sales.
Very high visibility internally and externally, including customer/stakeholder groups as
Interacts with industry peers as necessary
Coordinates with other EVP’s in the San Francisco Travel Association. Coordinates with staff at all impact levels as necessary, and understands that internal relationships are as important as external relationships
Communicate with appropriate diplomacy and sensitivity in both internal and external relations.
Collaborates with and manages expectations of President and CEO.
Work with the executive team to create the strategic direction and organization of sales division.
Administer and monitors all activities within Convention Sales, Convention Services, National Sales, and Market Strategy, as well as research impacted by citywide groups.
Develop the Division’s Annual Program of Work and assist in the development and on -going refinement of the San Francisco Travel Association’s strategic business plan.
Serve as senior sales person and act as authority in all matters relating to long – range and short-term sales strategies that maximize the city’s convention facilities defined by number of citywide events and booked citywide room nights
Oversee strategic direction and planning of the citywide and self-contained customer advisory councils with the Senior Vice President of Sales and Senior Director, Convention Services
Responsible for all budgeting for the division. Approval of all expenditures for the division including individual expense reports for division leadership personnel.
Administer assignments of special promotional activities, and all activity included in the division’s Program of Work.
Work closely with SVP, Convention Sales, implementing San Francisco Travel Association’s policy as it relates to day-to-day account management and destination marketing. Closely monitor division’s progress toward booking goals and lead development quotas.
Work closely with all Division Vice Presidents to ensure complete integration of all sales and marketing programs into San Francisco Travel Association’s overall activities.
Oversee all operations of the Washington, DC and Chicago Sales Offices, as well as other remote sales staff supporting regional offices.
Responsible for all division staffing to include the review and / or hiring of all personnel. Approval of division time sheets.
Responsible for the development of the division’s statistical reports.
Initiate and develop promotional plans with members of the sales and marketing committees and hospitality community.
Attend major convention/trade conferences and trade shows as the official San Francisco representative for critical domestic meeting & convention markets.
Assist with San Francisco Travel Association’s publications and collateral.
Participate in planning activities with San Francisco Travel Association’s Executive staff.
Work with all EVP’s and President in determining overall San Francisco Travel Association’s priorities.
Oversee preparation of material for Meeting & Convention Council chairs for use at Committee, Executive Committee and Board meetings. Keep sales committees apprised of Division’s activities.
Oversee the control of selling Moscone Center to make sure the booking policies are adhered to.
Participate in and attend San Francisco Travel Association’s sponsored events.
Oversee all Revenue Management related activities that directly relate to the space management of Moscone Convention Facilities.
Oversight of the Meetings and Conventions Council
Other duties may be assigned.
Directly supervises Convention Sales & Services Division. Carries out supervisory responsibilities with the San Francisco Travel Association’s policies and applicable laws. Responsibilities include interviewing, hiring, and training employees, planning, assigning, and directing work; appraising performance, rewarding and disciplining employees; addressing complaints and resolving problems.
Additional Salary Information: 15% Incentive Program/Pension Plan/Commuter Benefits/Full Health-Dental-Vision Family Plan