SUMMARY: Markets, promotes and sells the destination for hotels and Visit Jacksonville partners with the goal of increasing market share. Achieve specific room night goals as assigned and reviewed annually.
DUTIES & RESPONSIBILITIES:
Solicit, negotiate & book new and repeat business through various efforts including but not limited to: contract sales calls, telemarketing, meetings, e-mails, tradeshows, referrals, networking, etc. in an effort to maximize room nights to meet/ exceed goal
Generate and maintain client base in the assigned region or market; assigned an annual room night goal, to be achieved from definite bookings within this market or region
Make written and personal presentations to meeting planner or clients or site selection committees across the United States as needed in order to book organization at the destination’s convention site
Attends targeted tradeshows, coordinates sales missions, networking meetings and local meetings to solicit business for hotels; responsible for pre-planning, target marketing, pre-and post mailers and all booth arrangements for tradeshows in which incumbent participants
Coordinate and conduct site tours for meeting planners, showcasing facilities and attractions in the city. Participates in FAM trips for groups of meeting planners from across the country; responsible for inviting qualified clients to each FAM
Notify/ coordinate customer’s specifications with other hotel partners and qualify and efficiently respond to customer and hotel issues, comments and problems to ensure a quality experience and enhance future sales prospects
Develop a sales & marketing strategy by analyzing historical, current and future hotel/market trends and creating a strategy to capture the maximum amount of room nights
Maintain accurate legible records and files to provide group history. Ensure future and current quality service & enhance future prospects
Perform special projects and other responsibilities as assigned. Participate in committees as requested
Assist Marketing Department with creating promotional collateral.
Telephone for prospects, write or make presentations to local members of national and regional associations and corporations to enlist their aid in booking meetings for select service hotels
Coordinate Pre-con meetings to educate community on the meeting groups organization and their meeting objectives
Analyzes tradeshow values to determine best return on the company’s investment
Assist meeting planners with referrals to Services Manager or other service providers, and national sales managers in determining sales opportunities that benefit the community
Keep sales files organized (hard copies and computer files), including current contact information and activity information.
Minimum 3 years experience
Four-year degree from an accredited academic institution or equivalent work experience
Knowledge and capacity of all venues, facilities, fields which can host groups and events
Extensive knowledge of product – Hotel/Motel properties, as well as area attractions that have a positive sales impact
Strong analytical skills to be able to determine quality of business and best suited business opportunities for the community
Ability to investigate and analyze current activities or information in the sales/marketing field and make logical conclusions and recommendations
Ability to make decisions based on established policies and procedures
Possess excellent communication skills, written, oral and grammatical in terms of the ability to negotiate, convince, sell and influence professionals
Willing and able to work evenings, weekends and holidays based on client and office demands
Advance knowledge of sales / hospitality principles and practices
Ability to work well with other staff and perform as a team player
Working knowledge of computer applications, including Word, Excel, PowerPoint, and basic office equipment
Visit Jacksonville is a DMAI Certified Destination Marketing Organization contracted by the Duval County Tourist Development Council (TDC) to champion the growth of business and leisure tourism in Northeast Florida. Along with its nearly 400 tourism partners, Visit Jacksonville supports a vital and growing component of the local economy – generating $2.2 billion in direct and indirect economic imp...act annually and supporting 22,000 jobs that span every sector of the economy. For a closer look at all there is to see and do in Jacksonville, go to www.VisitJacksonville.com or contact 800-733-2668.